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Dashboard

Reference build

Signal

An analytics surface for a business operating on several systems: the few numbers that matter, the trend behind them, and the one thing to act on today.

Dated
2025
Product type
Dashboard
Technologies
4
signal.app

Revenue

$72.8k

Orders

423

Average

$172

Revenue over time

30 days

Where it came from

Direct46%
Search31%
Referral14%

Needs attention

1
Stock cover below two weeks

Working interface — not a screenshot

The short version

Why it exists.

Every build here answers a specific operational problem. This is the one it answers.

  • 01

    What was wrong

    Numbers living in four tools and reconciled into a spreadsheet every Monday. By the time the report existed the week had moved on, and two people could produce two different revenue figures for the same month.

  • 02

    What we built

    One surface reading from the systems directly, with every figure defined once so it means the same thing everywhere, trends over a chosen period, and alerts on the movements worth interrupting someone for.

  • 03

    What changes

    Decisions get made on this week rather than last month, and there is one revenue figure instead of an argument.

What it does

The parts that matter.

Not a feature list — the four things this product is actually for.

  • One definition per number

    Revenue means one thing. Every screen that shows it is reading the same definition.

  • Alerts worth having

    Raised on movements that need a decision, not on every change the data makes.

  • Who, not just how many

    New against returning, by period — so growth can be explained rather than just reported.

  • Takes your numbers with you

    Any view exports, so the figures can go into a board pack without being retyped.

How it is built

The technologies.

Chosen because they suit the problem and because a team other than ours can maintain them.

  • Next.js
  • TypeScript
  • PostgreSQL
  • ClickHouse

Start a project

You have seen what we build. Now let us build yours.

Tell us which part of the business you want to run better. We will come back with how we would approach it, what it would take, and whether we are the right people for it.

What happens next
  1. 01An engineer reads the brief — not a sales inbox.
  2. 02You get a written response on approach, risk and rough shape of effort.
  3. 03If it looks like a fit, a call to pressure-test the scope.
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